Brands as ideological symbols : the Cola wars
Praveen Aggarwal; Kjell Knudsen; Ahmed Maamoun
Year of publication: |
2009
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Authors: | Aggarwal, Praveen ; Knudsen, Kjell ; Maamoun, Ahmed |
Published in: |
Journal of business case studies. - Littleton, Colo., ISSN 1555-3353, ZDB-ID 24421066. - Vol. 5.2009, 2, p. 27-33
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