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~isPartOf:"Journal of business ethics : JBE"
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Buil, Isabel
Guzman, Francisco
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Paswan, Audhesh K.
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Veloutsou, Cleopatra
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Wallace, Elaine
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Journal of business ethics : JBE
The journal of product & brand management
European journal of marketing : EJM
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ECONIS (ZBW)
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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2
Consumer response to gift promotions
Montaner, Teresa
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 101-110
Persistent link: https://www.econbiz.de/10009231639
Saved in:
3
"Consuming good" on social media : what can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of business ethics : JBE
162
(
2020
)
3
,
pp. 577-592
Persistent link: https://www.econbiz.de/10012208580
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