Balasubramanian, Siva Kumar; Fang, Yiwei; Yang, Zihao - In: Journal of business ethics : JBE 173 (2021) 4, pp. 737-757
We investigate the role of social-media-triggered public pressure on corporate social responsibility (CSR) that includes expectations of transparency and accountability on the firm’s part, and participative/evaluative inputs on the public’s part. Using the date when S&P 500 firms established...