Narrow search
Showing 1 - 6 of 6
Cover Image
Home sharing in marketing and tourism at a tipping point : what do we know, how do we know, and where should we be heading?
Lim, Weng Marc; Yap, Sheau-Fen; Makkar, Marian - In: Journal of business research : JBR 122 (2021), pp. 534-566
Persistent link: https://www.econbiz.de/10012420446
Cover Image
Demystifying neuromarketing
Lim, Weng Marc - In: Journal of business research : JBR 91 (2018), pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Cover Image
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Cover Image
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen; Lim, Weng Marc; Kumar, Satish; Pandey, … - In: Journal of business research : JBR 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Cover Image
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc; Rasul, Tareq - In: Journal of business research : JBR 148 (2022), pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Cover Image
The state of the art of strategic leadership
Singh, Anjali; Lim, Weng Marc; Jha, Sumi; Kumar, Satish; … - In: Journal of business research : JBR 158 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014281041