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ECONIS (ZBW)
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21
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2009
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014012209
Saved in:
22
Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Kuß, Alfred
;
Tomczak, Torsten
-
1998
Persistent link: https://www.econbiz.de/10014012797
Saved in:
23
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
-
2012
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009514999
Saved in:
24
Comparing reflective and formative measures : new insights from relevant simulations
Chang, Woojung
;
Franke, George R.
;
Lee, Nick
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3177-3185
Persistent link: https://www.econbiz.de/10011507972
Saved in:
25
Simulation
stochastischer Systeme : eine anwendungsorientierte Einführung
Waldmann, Karl-Heinz
;
Helm, Werner
-
2016
Persistent link: https://www.econbiz.de/10011450567
Saved in:
26
Are consumers in collectivist culture mostly indifferent to sports lesson programs? : a DAQ
simulation
on the Kano fuzzy model
Bu, Kyunghee
;
Park, Seong Yong
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1656-1660
Persistent link: https://www.econbiz.de/10011450935
Saved in:
27
Assessing the impact of operating lease capitalization with dynamic Monte Carlo
simulation
Giner Inchausti, Begoña
;
Merello, Paloma
;
Pardo, Francisca
- In:
Journal of business research : JBR
101
(
2019
),
pp. 836-845
Persistent link: https://www.econbiz.de/10012103636
Saved in:
28
The PLS agent : predictive modeling with PLS-SEM and agent-based
simulation
Schubring, Sandra
;
Lorscheid, Iris
;
Meyer, Matthias
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4604-4612
Persistent link: https://www.econbiz.de/10011554724
Saved in:
29
Predicting consumer gaze hits : a
simulation
model of visual attention to dynamic
marketing
stimuli
Rumpf, Christopher
;
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
111
(
2020
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
Saved in:
30
Love at first sight : the effect of presentation order on evaluation of experiential options in luxury tour packages
Hung, Yu-Chen
;
Song, Liang
;
Chao, Chih-Wei
;
Guan, Chong
- In:
Journal of business research : JBR
81
(
2017
),
pp. 181-191
Persistent link: https://www.econbiz.de/10011771688
Saved in:
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