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Can supporting a cause decrease donations and happiness? : the cause marketing paradox
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 338-345
Persistent link: https://www.econbiz.de/10009259693
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Ethical consumers among the millennials : a cross-national study
Bucic, Tania; Harris, Jennifer; Arli, Denni - In: Journal of business ethics : JOBE 110 (2012) 1, pp. 113-131
Persistent link: https://www.econbiz.de/10009663999
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The impact of moral emotions on cause-related marketing campains : a cross-cultural examination
Kim, Jae-eun; Johnson, Kim K. P. - In: Journal of business ethics : JOBE 112 (2013) 1, pp. 79-90
Persistent link: https://www.econbiz.de/10009717254
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Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
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The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Kuo, Andrew; Hamilton Rice, Dan - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 78-88
Persistent link: https://www.econbiz.de/10010485549
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Doing right leads to doing well : when the type of CSR and reputation interact to affect consumer evaluations of the firm
Lii, Yuan-shuh; Lee, Monle - In: Journal of business ethics : JOBE 105 (2012) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10009516787
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When donating is liberating : the role of product and consumer characteristics in the appeal of cause-related products
Zemack-Rugar, Yael; Rabino, Rebecca; Cavanaugh, Lisa A.; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 213-230
Persistent link: https://www.econbiz.de/10011479199
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Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
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The mediating role of moral elevation in cause-related marketing : a moral psychological perspective
Zheng, Ling; Zhu, Yunxia; Jiang, Ruochen - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 439-454
Persistent link: https://www.econbiz.de/10012017541
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The detrimental effect of cause-related marketing parodies
Sabri, Ouidade - In: Journal of business ethics : JOBE 151 (2018) 2, pp. 517-537
Persistent link: https://www.econbiz.de/10011910886