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An integrative framework to understand how CSR affects customer loyalty through identification, emotions and satisfaction
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of business ethics : JOBE 129 (2015) 3, pp. 571-584
Persistent link: https://www.econbiz.de/10011295309
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How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
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Organizational virtue and performance : an empirical study of customers and employees
Chun, Rosa - In: Journal of business ethics : JOBE 146 (2017) 4, pp. 869-881
Persistent link: https://www.econbiz.de/10011789555
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Who should apologize when an employee transgresses? : source effects on apology effectiveness
Hill, Krista M.; Boyd, David P. - In: Journal of business ethics : JOBE 130 (2015) 1, pp. 163-170
Persistent link: https://www.econbiz.de/10011312128
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Workplace guanxi : its dispositional antecedents and mediating role in the affectivity-job satisfaction relationship
Qingguo, Zhai; Lindorff, Margaret; Cooper, Brian - In: Journal of business ethics : JOBE 117 (2013) 3, pp. 541-551
Persistent link: https://www.econbiz.de/10010232660
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"Don't forget to say thank you" : the effect of an acknowledgement on donor relationships
Merchant, Altaf; Ford, John B.; Sargeant, Adrian - In: Journal of marketing management : MM 26 (2010) 7/8, pp. 593-611
Persistent link: https://www.econbiz.de/10008654299
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How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony; Khogeer, Yusra; Hodgson, Julia - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
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Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer; Prayag, Girish; Martin, Drew; Lee, Wai-yee - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
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Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.; Rader, C. Scott; Fowler, Audrey R. - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
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Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen; Woodside, Arch G. - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 5-25
Persistent link: https://www.econbiz.de/10009733492