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The role of self-definitional principles in consumer identification with a socially responsible company
Currás-Pérez, Rafael; Bigné Alcañiz, J. Enrique; … - In: Journal of business ethics : JOBE 89 (2009) 4, pp. 547-564
Persistent link: https://www.econbiz.de/10003914243
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A scale for measuring consumer perceptions of corporate social responsibility following the sustainable development paradigm
Alvarado-Herrera, Alejandro; Bigné Alcañiz, J. Enrique; … - In: Journal of business ethics : JOBE 140 (2017) 2, pp. 243-262
Persistent link: https://www.econbiz.de/10011635441