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~isPartOf:"Journal of business ethics : JOBE"
~person:"Bagozzi, Richard P."
~subject:"Corporate Social Responsibility"
~subject:"Markenimage"
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Bagozzi, Richard P.
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Journal of business ethics : JOBE
Marketing letters : a journal of research in marketing
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Explaining consumer reactions to corporate social responsibility : the role of gratitude and altruistic values
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
Journal of business ethics : JOBE
114
(
2013
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10009780384
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