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Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca; Bodur, H. Onur - In: Journal of business ethics : JOBE 131 (2015) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
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Will you purchase environmentally friendly products? : using prediction requests to increase choice of sustainable products
Bodur, H. Onur; Duval, Kimberly M.; Grohmann, Bianca - In: Journal of business ethics : JOBE 129 (2015) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10011290917
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The ethical attribute stigma : understanding when ethical attributes improve consumer responses to product evaluations
Bodur, H. Onur; Gao, Ting; Grohmann, Bianca - In: Journal of business ethics : JOBE 122 (2014) 1, pp. 167-177
Persistent link: https://www.econbiz.de/10010393208