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To do well by doing good : improving corporate image through cause-related marketing
Vanhamme, Joëlle; Lindgreen, Adam; Reast, Jon; … - In: Journal of business ethics : JOBE 109 (2012) 3, pp. 259-274
Persistent link: https://www.econbiz.de/10009705816
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The catch-22 of responsible luxury : effects of luxury product characteristics on consumers' perception of fit with corporate social responsibility
Janssen, Catherine; Vanhamme, Joëlle; Lindgreen, Adam; … - In: Journal of business ethics : JOBE 119 (2014) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10010257317
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Purchasing and marketing of social and environmental sustainability for high-tech medical equipment
Lindgreen, Adam; Antioco, Michael; Harness, David; … - In: Journal of business ethics : JOBE 85 (2009), pp. 445-462
Persistent link: https://www.econbiz.de/10003841045