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~isPartOf:"Journal of business ethics : JOBE"
~subject:"Consumer behaviour"
~subject:"Pricing strategy"
~subject:"Social Web"
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Advertising
35
Werbung
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16
Ethik
15
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15
Advertising effects
14
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Journal of business ethics : JOBE
International journal of advertising : the review of marketing communications
149
Journal of business research : JBR
121
Journal of marketing communications
100
International journal of advertising : the quarterly review of marketing communications
78
Journal of advertising research
72
Journal of promotion management : innovations in planning and applied research
53
Journal of retailing and consumer services
51
International journal of internet marketing and advertising : IJIMA
48
Journal of advertising
46
Journal of advertising : official publication of the American Academy of Advertising
45
Psychology & marketing
44
Journal of promotion management : JPM
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Management science : journal of the Institute for Operations Research and the Management Sciences
29
European journal of operational research : EJOR
27
European journal of marketing : EJM
25
Journal of current issues and research in advertising : JCIRA
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Health marketing quarterly
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Marketing letters : a journal of research in marketing
22
Asia Pacific journal of marketing and logistics
20
Journal of marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing research : JMR
19
International journal of industrial organization
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
International journal of consumer studies
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
European journal of marketing
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
CESifo working papers
15
Journal of global marketing
15
Marketing intelligence & planning
15
Technological forecasting & social change : an international journal
15
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ECONIS (ZBW)
16
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1
Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.
;
Hannah, Sean T.
;
Allan, David
- In:
Journal of business ethics : JOBE
117
(
2013
)
2
,
pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
Saved in:
2
The spell of green : can frontal EEG activations identify green consumers?
Lee, Eun-ju
;
Kwon, Gusang
;
Shin, Hyun Jun
;
Yang, Seungeun
; …
- In:
Journal of business ethics : JOBE
122
(
2014
)
3
,
pp. 511-521
Persistent link: https://www.econbiz.de/10010381886
Saved in:
3
The influence of religiosity on consumer ethical judgments and responses toward sexual appeals
Putrevu, Sanjay
;
Swimberghek, Krist
- In:
Journal of business ethics : JOBE
115
(
2013
)
2
,
pp. 351-365
Persistent link: https://www.econbiz.de/10009788036
Saved in:
4
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
5
Deconstructing subtle racist imagery in television ads
Shabbir, Haseeb A.
;
Hyman, Michael R.
;
Reast, Jon
; …
- In:
Journal of business ethics : JOBE
123
(
2014
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10010409856
Saved in:
6
Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Xie, Guang-Xin
;
Madrigal, Robert
;
Boush, David M.
- In:
Journal of business ethics : JOBE
129
(
2015
)
2
,
pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
Saved in:
7
Does viral communication context increase the harmfulness of controversial taboo advertising?
Sabri, Ouidade
- In:
Journal of business ethics : JOBE
141
(
2017
)
2
,
pp. 235-247
Persistent link: https://www.econbiz.de/10011701132
Saved in:
8
Is child advertising inherently unfair?
Rowthorn, David
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 603-615
Persistent link: https://www.econbiz.de/10012058486
Saved in:
9
Does deceptive marketing pay? : the evolution of consumer sentiment surrounding a pseudo-product-harm crisis
Song, Reo
;
Kim, Ho
;
Lee, Gene Moo
;
Jang, Sungha
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012058546
Saved in:
10
The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers
Borau, Sylvie
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
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