Narrow search
Showing 1 - 6 of 6
Cover Image
Marketing communications and Corporate Social Responsibility (CSR) : marriage of convenience or shotgun wedding?
Jahdi, Khosro S.; Acikdilli, Gaye - In: Journal of business ethics : JOBE 88 (2009) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10003879702
Cover Image
CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
He, Hongwei; Li, Yan - In: Journal of business ethics : JOBE 100 (2011) 4, pp. 673-688
Persistent link: https://www.econbiz.de/10009243148
Cover Image
The advertising effects of corporate social responsibility on corporate reputation and brand equity : evidence from the life insurance industry in Taiwan
Hsu, Ker-tah - In: Journal of business ethics : JOBE 109 (2012) 2, pp. 189-201
Persistent link: https://www.econbiz.de/10009624977
Cover Image
Corporate social responsibility and brand advocacy in business-to-business market : the mediated moderating effect of attribution
Pai, Da Chang; Lai, Chi-Shiun; Chiu, Chih-Jen; Yang, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 685-696
Persistent link: https://www.econbiz.de/10010481709
Cover Image
Health branding ethics
Anker, Thomas Boysen; Sandøe, Peter; Kamin, Tanja; … - In: Journal of business ethics : JOBE 104 (2011) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10009387331
Cover Image
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011844265