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Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
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Disadvantaged consumers: an ethical approach to consumption by the poor
Hill, Ronald Paul - In: Journal of business ethics : JOBE 80 (2008) 1, pp. 77-83
Persistent link: https://www.econbiz.de/10003732693
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Well-being marketing : an ethical business philosophy for consumer goods firms
Sirgy, M. Joseph; Lee, Dong-Jin - In: Journal of business ethics : JOBE 77 (2008) 4, pp. 377-403
Persistent link: https://www.econbiz.de/10003674778
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Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
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The spell of green : can frontal EEG activations identify green consumers?
Lee, Eun-ju; Kwon, Gusang; Shin, Hyun Jun; Yang, Seungeun; … - In: Journal of business ethics : JOBE 122 (2014) 3, pp. 511-521
Persistent link: https://www.econbiz.de/10010381886
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The influence of religiosity on consumer ethical judgments and responses toward sexual appeals
Putrevu, Sanjay; Swimberghek, Krist - In: Journal of business ethics : JOBE 115 (2013) 2, pp. 351-365
Persistent link: https://www.econbiz.de/10009788036
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Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
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Deconstructing subtle racist imagery in television ads
Shabbir, Haseeb A.; Hyman, Michael R.; Reast, Jon; … - In: Journal of business ethics : JOBE 123 (2014) 3, pp. 421-436
Persistent link: https://www.econbiz.de/10010409856
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Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Xie, Guang-Xin; Madrigal, Robert; Boush, David M. - In: Journal of business ethics : JOBE 129 (2015) 2, pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
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Is child advertising inherently unfair?
Rowthorn, David - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 603-615
Persistent link: https://www.econbiz.de/10012058486