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Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut; Yang, Deli; Fryxell, Gerald - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
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Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
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Irrational advertising and moral autonomy
Villarán, Alonso - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 479-490
Persistent link: https://www.econbiz.de/10011757465
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Exploring perceptions of advertising ethics : an informant-derived approach
Shabbir, Haseeb Ahmed; Maalouf, Hala; Griessmair, Michele; … - In: Journal of business ethics : JOBE 159 (2019) 3, pp. 727-744
Persistent link: https://www.econbiz.de/10012108974
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Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
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Perceived greenwashing : the interactive effects of green advertising and corporate environmental performance on consumer reactions
Nyilasy, Gergely; Gangadharbatla, Harsha; Paladino, Angela - In: Journal of business ethics : JOBE 125 (2014) 4, pp. 693-707
Persistent link: https://www.econbiz.de/10010442271
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Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Xie, Guang-Xin; Madrigal, Robert; Boush, David M. - In: Journal of business ethics : JOBE 129 (2015) 2, pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
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Seize the day or save the world? : the importance of ethical claims and product nature congruity
Herédia-Colaço, Vera; Vale, Rita Coelho do - In: Journal of business ethics : JOBE 152 (2018) 3, pp. 783-801
Persistent link: https://www.econbiz.de/10011927221
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The influence of religiosity on consumer ethical judgments and responses toward sexual appeals
Putrevu, Sanjay; Swimberghek, Krist - In: Journal of business ethics : JOBE 115 (2013) 2, pp. 351-365
Persistent link: https://www.econbiz.de/10009788036
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Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311
Persistent link: https://www.econbiz.de/10010231773