Narrow search
Showing 1 - 10 of 316
Cover Image
Neuromarketing : ethical implications of its use and potential misuse
Stanton, Steven J.; Sinnott-Armstrong, Walter; Huettel, … - In: Journal of business ethics : JOBE 144 (2017) 4, pp. 799-811
Persistent link: https://www.econbiz.de/10011757590
Cover Image
The spell of green : can frontal EEG activations identify green consumers?
Lee, Eun-ju; Kwon, Gusang; Shin, Hyun Jun; Yang, Seungeun; … - In: Journal of business ethics : JOBE 122 (2014) 3, pp. 511-521
Persistent link: https://www.econbiz.de/10010381886
Cover Image
The liberating power of commercial marketing
Anker, Thomas Boysen; Kappel, Klemens; Sandøe, Peter - In: Journal of business ethics : JOBE 93 (2010) 4, pp. 519-530
Persistent link: https://www.econbiz.de/10003971139
Cover Image
Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
Cover Image
The influence of religiosity on consumer ethical judgments and responses toward sexual appeals
Putrevu, Sanjay; Swimberghek, Krist - In: Journal of business ethics : JOBE 115 (2013) 2, pp. 351-365
Persistent link: https://www.econbiz.de/10009788036
Cover Image
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Cover Image
Deconstructing subtle racist imagery in television ads
Shabbir, Haseeb A.; Hyman, Michael R.; Reast, Jon; … - In: Journal of business ethics : JOBE 123 (2014) 3, pp. 421-436
Persistent link: https://www.econbiz.de/10010409856
Cover Image
Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Xie, Guang-Xin; Madrigal, Robert; Boush, David M. - In: Journal of business ethics : JOBE 129 (2015) 2, pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
Cover Image
Perceived greenwashing : the interactive effects of green advertising and corporate environmental performance on consumer reactions
Nyilasy, Gergely; Gangadharbatla, Harsha; Paladino, Angela - In: Journal of business ethics : JOBE 125 (2014) 4, pp. 693-707
Persistent link: https://www.econbiz.de/10010442271
Cover Image
Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon; Hudson, David; Peloza, John - In: Journal of business ethics : JOBE 80 (2008) 2, pp. 289-304
Persistent link: https://www.econbiz.de/10003732252