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~isPartOf:"Journal of business ethics : JOBE"
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The advertising handbook
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Advertising
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Ethik
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Journal of business ethics : JOBE
Journal of advertising research
250
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of business research : JBR
176
Journal of marketing communications
152
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
European journal of operational research : EJOR
73
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
68
Journal of promotion management : innovations in planning and applied research
66
International journal of internet marketing and advertising : IJIMA
59
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
NBER working paper series
56
Psychology & marketing
55
SpringerLink / Bücher
55
International journal of industrial organization
54
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
NBER Working Paper
47
Journal of current issues and research in advertising
46
Working paper / National Bureau of Economic Research, Inc.
44
Marketing : ZFP ; journal of research and management
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of global marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
CESifo working papers
33
Advertising theory
31
The journal of industrial economics
31
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ECONIS (ZBW)
36
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1
The media and their advertisers : exploring ethical dilemmas in product coverage decisions
Rinallo, Diego
;
Basuroy, Suman
;
Wu, Ruhai
;
Jeon, Hyo Jin
- In:
Journal of business ethics : JOBE
114
(
2013
)
3
,
pp. 425-441
Persistent link: https://www.econbiz.de/10009772882
Saved in:
2
Sexual issues : the analysis of female role portrayal preferences in Taiwanese print ads
Lin, Chyong-ling
- In:
Journal of business ethics : JOBE
83
(
2008
)
3
,
pp. 409-418
Persistent link: https://www.econbiz.de/10003783311
Saved in:
3
Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon
;
Hudson, David
;
Peloza, John
- In:
Journal of business ethics : JOBE
80
(
2008
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10003732252
Saved in:
4
Responsible ads: a workable ideal
Hyman, M.
- In:
Journal of business ethics : JOBE
87
(
2009
)
2
,
pp. 199-210
Persistent link: https://www.econbiz.de/10003864374
Saved in:
5
Boycott basics : moral guidelines for corporate decision making
Stoll, Mary Lyn
- In:
Journal of business ethics : JOBE
84
(
2009
),
pp. 3-10
Persistent link: https://www.econbiz.de/10003818000
Saved in:
6
Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
Saved in:
7
Comparing society’s awareness of women : media-portrayed idealized images and physical attractiveness
Lin, Chyong-ling
;
Yeh, Jin-tsann
- In:
Journal of business ethics : JOBE
90
(
2009
)
1
,
pp. 61-79
Persistent link: https://www.econbiz.de/10003928913
Saved in:
8
The ethics of food advertising targeted toward children : parental viewpoint
Bakir, Aysen
;
Vitell, Scott J.
- In:
Journal of business ethics : JOBE
91
(
2010
)
2
,
pp. 299-311
Persistent link: https://www.econbiz.de/10003958491
Saved in:
9
The ethics of branding in the age of ubiquitous media : insights from Catholic social teaching
Caccamo, James F.
- In:
Journal of business ethics : JOBE
90
(
2009
),
pp. 301-313
Persistent link: https://www.econbiz.de/10008647234
Saved in:
10
Corporate philanthropic giving, advertising intensity, and industry competition level
Zhang, Ran
;
Zhu, Jigao
;
Yue, Heng
;
Zhu, Chunyan
- In:
Journal of business ethics : JOBE
94
(
2010
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10003986102
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