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Journal of business ethics : JOBE
SpringerLink / Bücher
1,569
Journal of business research : JBR
840
The journal of brand management : an international journal
628
The journal of product & brand management
393
Springer eBook Collection
365
Journal of retailing and consumer services
362
Gabler Edition Wissenschaft
337
Springer eBook Collection / Business and Economics
326
Journal of advertising research
315
Research
287
Journal of marketing communications
260
International journal of advertising : the review of marketing communications
252
Europäische Hochschulschriften / 5
249
International journal of advertising : the quarterly review of marketing communications
222
European journal of marketing : EJM
211
Corporate communications : an international journal
207
Journal of advertising
202
Psychology & marketing
191
Lehrbuch
188
Journal of advertising : official publication of the American Academy of Advertising
185
Journal of Communication Management
182
Journal of marketing
178
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
173
Journal of marketing research : JMR
173
Journal of promotion management : JPM
165
Industrial marketing management : the international journal for industrial and high-tech firms
147
Journal of communication management : an international journal
146
Journal of promotion management : innovations in planning and applied research
137
Management science : journal of the Institute for Operations Research and the Management Sciences
136
Marketing intelligence & planning
135
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
134
International journal of hospitality management
130
International journal of internet marketing and advertising : IJIMA
128
Journal of marketing management : MM
128
Asia Pacific journal of marketing and logistics
126
Journal of strategic marketing
122
essentials
121
Markenartikel : das Magazin für Markenführung
112
Marketing : ZFP ; journal of research and management
111
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ECONIS (ZBW)
145
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1
Is publicity always better than advertising? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv
;
Thorbjørnsen, Helge
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
Saved in:
2
Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut
;
Yang, Deli
;
Fryxell, Gerald
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
Saved in:
3
Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili
;
Krystallis, Athanasios
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 75-92
Persistent link: https://www.econbiz.de/10009785879
Saved in:
4
A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui
;
Tao, Lan
;
Li, Caroline Bingxin
;
Wang, Tao
- In:
Journal of business ethics : JOBE
140
(
2017
)
3
,
pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
Saved in:
5
The differential influence of identification on ethical judgment : the role of brand love
Dalman, M. Deniz
;
Buche, Mari W.
;
Min, Junhong
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 875-891
Persistent link: https://www.econbiz.de/10012058596
Saved in:
6
Antecedents of green brand equity : an integrated approach
Pui Fong Ng
;
Butt, Muhammad Mohsin
;
Kok Wei Khong
;
Fon …
- In:
Journal of business ethics : JOBE
121
(
2014
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
Saved in:
7
The ethics of branding in the age of ubiquitous media : insights from Catholic social teaching
Caccamo, James F.
- In:
Journal of business ethics : JOBE
90
(
2009
),
pp. 301-313
Persistent link: https://www.econbiz.de/10008647234
Saved in:
8
A cross-national investigation on how ethical consumers build loyalty toward fair trade brands
Kim, Gwang-suk
;
Lee, Grace Y.
;
Park, Kiwan
- In:
Journal of business ethics : JOBE
96
(
2010
)
4
,
pp. 589-611
Persistent link: https://www.econbiz.de/10008698290
Saved in:
9
Corporate social responsibility in supply chains of global brands : a boundaryless responsibility? ; clarifications, exceptions and implications
Amaeshi, Kenneth M.
;
Osuji, Onyeka K.
;
Nnodim, Paul
- In:
Journal of business ethics : JOBE
81
(
2008
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10003749173
Saved in:
10
Do firms practice what they preach? : the relationship between mission statements and stakeholder management
Bartkus, Barbara R.
;
Glassman, Myron
- In:
Journal of business ethics : JOBE
83
(
2008
)
2
,
pp. 207-216
Persistent link: https://www.econbiz.de/10003783279
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