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Journal of business ethics : JOBE
Journal of advertising research
409
Journal of advertising : official publication of the American Academy of Advertising
302
Journal of business research : JBR
279
International journal of advertising : the quarterly review of marketing communications
275
International journal of advertising : the review of marketing communications
249
Journal of marketing communications
225
Journal of advertising
179
Journal of promotion management : JPM
147
European Journal of Marketing
145
Journal of Consumer Marketing
138
Psychology & marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
126
Journal of retailing and consumer services
114
European journal of marketing : EJM
106
Journal of marketing research : JMR
103
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Journal of promotion management : innovations in planning and applied research
91
Journal of marketing
89
SpringerLink / Bücher
87
International journal of internet marketing and advertising : IJIMA
85
Young Consumers
83
Marketing : ZFP ; journal of research and management
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
77
European journal of operational research : EJOR
76
Journal of current issues and research in advertising : JCIRA
75
Marketing letters : a journal of research in marketing
75
NBER working paper series
73
Journal of historical research in marketing
72
Marketing Science
71
Health marketing quarterly
68
Jahrbuch der Absatz- und Verbrauchsforschung
67
Working paper / National Bureau of Economic Research, Inc.
62
International Marketing Review
59
Journal of current issues and research in advertising
59
International journal of industrial organization
58
Strategic Direction
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
NBER Working Paper
56
Journal of Product & Brand Management
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
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ECONIS (ZBW)
42
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1
Is
publicity
always better than
advertising
? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv
;
Thorbjørnsen, Helge
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
Saved in:
2
Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon
;
Hudson, David
;
Peloza, John
- In:
Journal of business ethics : JOBE
80
(
2008
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10003732252
Saved in:
3
Comparing society’s awareness of women : media-portrayed idealized images and physical attractiveness
Lin, Chyong-ling
;
Yeh, Jin-tsann
- In:
Journal of business ethics : JOBE
90
(
2009
)
1
,
pp. 61-79
Persistent link: https://www.econbiz.de/10003928913
Saved in:
4
Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.
;
Hannah, Sean T.
;
Allan, David
- In:
Journal of business ethics : JOBE
117
(
2013
)
2
,
pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
Saved in:
5
The spell of green : can frontal EEG activations identify green consumers?
Lee, Eun-ju
;
Kwon, Gusang
;
Shin, Hyun Jun
;
Yang, Seungeun
; …
- In:
Journal of business ethics : JOBE
122
(
2014
)
3
,
pp. 511-521
Persistent link: https://www.econbiz.de/10010381886
Saved in:
6
The influence of religiosity on consumer ethical judgments and responses toward sexual appeals
Putrevu, Sanjay
;
Swimberghek, Krist
- In:
Journal of business ethics : JOBE
115
(
2013
)
2
,
pp. 351-365
Persistent link: https://www.econbiz.de/10009788036
Saved in:
7
Developing measurement scales of organizational and issue legitimacy : a case of direct-to-consumer
advertising
in the pharmaceutical industry
Chung, Jee Young
;
Berger, Bruce K.
;
DeCoster, Jamie
- In:
Journal of business ethics : JOBE
137
(
2016
)
2
,
pp. 405-413
Persistent link: https://www.econbiz.de/10011543637
Saved in:
8
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
9
Deconstructing subtle racist imagery in television ads
Shabbir, Haseeb A.
;
Hyman, Michael R.
;
Reast, Jon
; …
- In:
Journal of business ethics : JOBE
123
(
2014
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10010409856
Saved in:
10
Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive
advertising
Xie, Guang-Xin
;
Madrigal, Robert
;
Boush, David M.
- In:
Journal of business ethics : JOBE
129
(
2015
)
2
,
pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
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