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Doing right leads to doing well : when the type of CSR and reputation interact to affect consumer evaluations of the firm
Lii, Yuan-shuh; Lee, Monle - In: Journal of business ethics : JOBE 105 (2012) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10009516787
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Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
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The mediating role of moral elevation in cause-related marketing : a moral psychological perspective
Zheng, Ling; Zhu, Yunxia; Jiang, Ruochen - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 439-454
Persistent link: https://www.econbiz.de/10012017541
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Consumer participation in cause-related marketing : an examination of effort demands and defensive denial
Howie, Katharine M.; Yang, Lifeng; Vitell, Scott J.; … - In: Journal of business ethics : JOBE 147 (2018) 3, pp. 679-692
Persistent link: https://www.econbiz.de/10011798946
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The impact of moral emotions on cause-related marketing campains : a cross-cultural examination
Kim, Jae-eun; Johnson, Kim K. P. - In: Journal of business ethics : JOBE 112 (2013) 1, pp. 79-90
Persistent link: https://www.econbiz.de/10009717254
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Alliances between brands and social causes : the influence of company credibility on social responsibility image
Bigné Alcañiz, J. Enrique; Chumpitaz Caceres, Rubén; … - In: Journal of business ethics : JOBE 96 (2010) 2, pp. 169-186
Persistent link: https://www.econbiz.de/10008668902
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Impacts of instrumental versus relational centered logic on cause-related marketing decision making
Liu, Gordon - In: Journal of business ethics : JOBE 113 (2013) 2, pp. 243-263
Persistent link: https://www.econbiz.de/10009751643
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To do well by doing good : improving corporate image through cause-related marketing
Vanhamme, Joëlle; Lindgreen, Adam; Reast, Jon; … - In: Journal of business ethics : JOBE 109 (2012) 3, pp. 259-274
Persistent link: https://www.econbiz.de/10009705816
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Ethical consumers among the millennials : a cross-national study
Bucic, Tania; Harris, Jennifer; Arli, Denni - In: Journal of business ethics : JOBE 110 (2012) 1, pp. 113-131
Persistent link: https://www.econbiz.de/10009663999
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Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 337-350
Persistent link: https://www.econbiz.de/10010493871