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Antecedents of green brand equity : an integrated approach
Pui Fong Ng; Butt, Muhammad Mohsin; Kok Wei Khong; Fon … - In: Journal of business ethics : JOBE 121 (2014) 2, pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
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Greenwash and green trust : the mediation effects of green consumer confusion and green perceived risk
Chen, Yu-shan; Chang, Ching-hsun - In: Journal of business ethics : JOBE 114 (2013) 3, pp. 489-500
Persistent link: https://www.econbiz.de/10009772867
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Different shades of green consciousness : the interplay of sustainability labeling and environmental impact on product evaluations
Cho, Yoon-Na - In: Journal of business ethics : JOBE 128 (2015) 1, pp. 73-82
Persistent link: https://www.econbiz.de/10010517654
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The spell of green : can frontal EEG activations identify green consumers?
Lee, Eun-ju; Kwon, Gusang; Shin, Hyun Jun; Yang, Seungeun; … - In: Journal of business ethics : JOBE 122 (2014) 3, pp. 511-521
Persistent link: https://www.econbiz.de/10010381886
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Exploring the gap between consumers' green rhetoric and purchasing behaviour
Johnstone, Micael-Lee; Tan, Lay Peng - In: Journal of business ethics : JOBE 132 (2015) 2, pp. 311-328
Persistent link: https://www.econbiz.de/10011414262
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Perceived greenwashing : the interactive effects of green advertising and corporate environmental performance on consumer reactions
Nyilasy, Gergely; Gangadharbatla, Harsha; Paladino, Angela - In: Journal of business ethics : JOBE 125 (2014) 4, pp. 693-707
Persistent link: https://www.econbiz.de/10010442271
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Consumer personality and green buying intention : the mediate role of consumer ethical beliefs
Lu, Long-Chuan; Chang, Hsiu-Hua; Chang, Alan - In: Journal of business ethics : JOBE 127 (2015) 1, pp. 205-219
Persistent link: https://www.econbiz.de/10010490774
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Gray shades of green : causes and consequences of green skepticism
Leonidou, Constantinos N.; Skarmeas, Dionysis - In: Journal of business ethics : JOBE 144 (2017) 2, pp. 401-415
Persistent link: https://www.econbiz.de/10011757338
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Will you purchase environmentally friendly products? : using prediction requests to increase choice of sustainable products
Bodur, H. Onur; Duval, Kimberly M.; Grohmann, Bianca - In: Journal of business ethics : JOBE 129 (2015) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10011290917
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Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili; Krystallis, Athanasios - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10009785879