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A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
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Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol; Markovic, Stefan; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
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Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
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Corporate social responsibility and brand advocacy in business-to-business market : the mediated moderating effect of attribution
Pai, Da Chang; Lai, Chi-Shiun; Chiu, Chih-Jen; Yang, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 685-696
Persistent link: https://www.econbiz.de/10010481709
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Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili; Krystallis, Athanasios - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10009785879
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The differential influence of identification on ethical judgment : the role of brand love
Dalman, M. Deniz; Buche, Mari W.; Min, Junhong - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 875-891
Persistent link: https://www.econbiz.de/10012058596
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How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
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CSR and customer value co-creation behavior : the moderation mechanisms of servant leadership and relationship marketing orientation
Luu Trong Tuan - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 379-398
Persistent link: https://www.econbiz.de/10011998563
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Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca; Bodur, H. Onur - In: Journal of business ethics : JOBE 131 (2015) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
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Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut; Yang, Deli; Fryxell, Gerald - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 195-211
Persistent link: https://www.econbiz.de/10009785868