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Publicity as covert marketing? : the role of persuasion knowledge and ethical perceptions on beliefs and credibility in a video news release story
Nelson, Michelle R.; Park, Jiwoo - In: Journal of business ethics : JOBE 130 (2015) 2, pp. 327-341
Persistent link: https://www.econbiz.de/10011337130
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Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.; Esteban, Elsa González - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 341-354
Persistent link: https://www.econbiz.de/10011988983
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Do ethical social media communities pay off? : an exploratory study of the ability of Facebook ethical communities to strengthen consumers' ethical consumption behavior
Gummerus, Johanna; Liljander, Veronica; Sihlman, Reija - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 449-465
Persistent link: https://www.econbiz.de/10011757458
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The use of scents to influence consumers : the sense of using scents to make cents
Bradford, Kevin D.; Desrochers, Debra M. - In: Journal of business ethics : JOBE 90 (2009), pp. 141-153
Persistent link: https://www.econbiz.de/10003986825
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Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
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Corporate social responsibility and brand advocacy in business-to-business market : the mediated moderating effect of attribution
Pai, Da Chang; Lai, Chi-Shiun; Chiu, Chih-Jen; Yang, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 685-696
Persistent link: https://www.econbiz.de/10010481709
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The detrimental effect of cause-related marketing parodies
Sabri, Ouidade - In: Journal of business ethics : JOBE 151 (2018) 2, pp. 517-537
Persistent link: https://www.econbiz.de/10011910886
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Consumer participation in cause-related marketing : an examination of effort demands and defensive denial
Howie, Katharine M.; Yang, Lifeng; Vitell, Scott J.; … - In: Journal of business ethics : JOBE 147 (2018) 3, pp. 679-692
Persistent link: https://www.econbiz.de/10011798946
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Images of women in online advertisements of global products : does sexism exist?
Plakoyiannaki, Emmanuella; Mathioudaki, Kalliopi; … - In: Journal of business ethics : JOBE 83 (2008) 1, pp. 101-112
Persistent link: https://www.econbiz.de/10003784088
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Capturing online presence : hyperlinks and semantic networks in activist group websites on corporate social responsibility
Bakker, Frank G. A. de; Hellsten, Iina - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 807-823
Persistent link: https://www.econbiz.de/10010237021