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Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
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The inimitable outsider : contracting out public affairs from a consultant's perspective
Hoffmann, Jochen; Steiner, Adrian; Jarren, Otfried - In: Journal of communication management : an international … 15 (2011) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10009007223
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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PR, clientelism and economics : a comparison of southern Europe and Latin America
García, César - In: Journal of communication management : an international … 19 (2015) 2, pp. 133-149
Persistent link: https://www.econbiz.de/10011376937
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The communication consultant : an important translator for communication management
Platen, Sara von - In: Journal of communication management : an international … 19 (2015) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10011376939
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Intercultural communication competence and preferred public relations practices
Ni, Lan; Wang, Qi; Flor, Maria de la - In: Journal of communication management : an international … 19 (2015) 2, pp. 167-183
Persistent link: https://www.econbiz.de/10011376950
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Communicating forecasts : the simplicity of simulated experience
Hogarth, Robin M.; Soyer, Emre - In: Journal of business research : JBR 68 (2015) 8, pp. 1800-1809
Persistent link: https://www.econbiz.de/10011317059
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Tetra Pal Italy's ingredient branding : an exploratory case of strategic communication
Siano, Alfonso; Palazzo, Maria - In: Journal of communication management : an international … 19 (2015) 1, pp. 102-116
Persistent link: https://www.econbiz.de/10010531057
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Mapping communication management competencies for European practitioners : ECOPSI an EU study
Tench, Ralph; Moreno, Angeles - In: Journal of communication management : an international … 19 (2015) 1, pp. 39-61
Persistent link: https://www.econbiz.de/10010531088
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The German plagiarism crisis : defending and explaining the workings of scholarship on the front stage
Fähnrich, Birte; Danyi, Claudia Janssen; Nothhaft, Howard - In: Journal of communication management : an international … 19 (2015) 1, pp. 20-38
Persistent link: https://www.econbiz.de/10010531090