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Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of business research : JBR 62 (2009) 8, pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
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Advancing the country image construct
Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 7, pp. 726-740
Persistent link: https://www.econbiz.de/10003862032
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What induces online loyalty? : online versus offline brand images
Kwon, Wi-suk; Lennon, Sharron J. - In: Journal of business research : JBR 62 (2009) 5, pp. 557-564
Persistent link: https://www.econbiz.de/10003846909
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Modeling the brand extensions' influence on brand image
Martínez Salinas, Eva; Pina Pérez, José Miguel - In: Journal of business research : JBR 62 (2009) 1, pp. 50-60
Persistent link: https://www.econbiz.de/10003915826
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Evaluative conditioning procedures and the resilience of conditioned brand attitudes
Sweldens, Steven; Van Osselaer, Stijn M. J.; … - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 473-489
Persistent link: https://www.econbiz.de/10008662501
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Brand misconduct : consequences on consumer–brand relationships
Huber, Frank; Vollhardt, Kai; Matthes, Isabel; Vogel, … - In: Journal of business research : JBR 63 (2010) 11, pp. 1113-1120
Persistent link: https://www.econbiz.de/10008696693
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The underdog effect : the marketing of disadvantage and determination through brand biography
Paharia, Neeru; Keinan, Anat; Avery, Jill; Schor, Juliet B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 775-790
Persistent link: https://www.econbiz.de/10008856982
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Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics
Brunk, Katja H. - In: Journal of business research : JBR 63 (2010) 3, pp. 255-262
Persistent link: https://www.econbiz.de/10003959639
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Language abstraction in word of mouth
Schellekens, Gaby A. C.; Verlegh, Peeter; Smidts, Ale - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 207-223
Persistent link: https://www.econbiz.de/10003997830
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The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre; Guizani, Haythem; Merunka, Dwight - In: Journal of business research : JBR 64 (2011) 1, pp. 24-28
Persistent link: https://www.econbiz.de/10008806366