//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
20
Konsumentenverhalten
20
Brand management
6
Markenführung
6
Advertising effects
5
Brand image
5
Markenimage
5
Werbewirkung
5
Beziehungsmarketing
4
Relationship marketing
4
Brand
3
Customer value
3
Experiment
3
Kundenwert
3
Markenartikel
3
Advertising
2
Marketing management
2
Marketingmanagement
2
Personality psychology
2
Persönlichkeitspsychologie
2
Preis
2
Preismanagement
2
Price
2
Pricing strategy
2
Product type
2
Theorie
2
Theory
2
USA
2
United States
2
Viral marketing
2
Virales Marketing
2
Werbung
2
3D virtual experience
1
Acquisition
1
Advertising appeals
1
Advertising theory
1
Altruism
1
Altruismus
1
Altruistic value
1
Associations
1
more ...
less ...
Type of publication
All
Article
21
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
2,374
Aufsatz in Zeitschrift
2,374
Conference paper
21
Collection of articles of several authors
20
Sammelwerk
20
Conference proceedings
4
Konferenzschrift
4
Case study
2
Fallstudie
2
Bibliografie enthalten
1
Bibliography included
1
Rezension
1
more ...
less ...
Language
All
English
21
Author
All
Arsena, Ashley
2
Lee, Chang Han
2
Silvera, David H.
2
Aiello, Gaetano
1
Balabanis, George
1
Carvalho, Sergio W.
1
Cho, Yoon C.
1
Choi, Jeang-gu
1
Choi, Yung Kyun
1
Cowley, Elizabeth
1
Floh, Arne
1
Goss, R. Justin
1
Grohs, Reinhard
1
Heiman, Amir
1
Hietanen, Joel
1
Hoppe, Daniel
1
Jewell, Robert D.
1
Jung, Hong Seob
1
Jung, Kwon
1
Kardes, Frank R.
1
Kastanakis, Minas N.
1
Kim, Kyung Hoon
1
Kim, Kyungok K.
1
Kim, Min-Seong
1
Kim, Yeonshin
1
Kim, Young
1
Ko, Eunju
1
Koller, Monika
1
Lee, Dong Hwan
1
Lee, Sun
1
Lee, Yong-ki
1
Lowengart, Oded
1
Luna, David
1
Mattila, Pekka
1
Mazodier, Marc
1
Merunka, Dwight
1
Oh, Sangdo
1
Pandelaere, Mario
1
Park, Jongchul
1
Pfeiffer, Bruce E.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of marketing communications
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
19
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
The international review of retail, distribution and consumer research
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of air transport management
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
9
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
8
International journal of economics and financial issues : IJEFI
8
Marketing letters : a journal of research in marketing
8
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
7
Journal of marketing management : MM
7
Journal of retailing and consumer services
7
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
7
Reinventing management strategies : the design for future ; issues in marketing and finance
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
7
Ethics, social responsibility and sustainability in marketing
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
5
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
5
First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
5
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
Sustainability in Business Management
5
The usage, costs and benefits of cash - revisited : International Cash Conference 2014
5
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
4
Energy reports
4
Interdisciplinary management research XVI ; 1
4
International journal of quality and service sciences
4
International journal of retail & distribution management
4
Journal of service theory and practice
4
The American economic review
4
The journal of brand management : an international journal
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
3
Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
3
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
2
Beyond
brand
attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
Saved in:
3
Brand
trait transference : when celebrity endorsers acquire
brand
personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
4
How to grow a
brand
: retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
Saved in:
5
Using imagine instructions to induce consumers to generate ad-supporting content
Silvera, David H.
;
Pfeiffer, Bruce E.
;
Kardes, Frank R.
; …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1567-1572
Persistent link: https://www.econbiz.de/10010379267
Saved in:
6
Associative and dissociative comparative advertising strategies in broadening
brand
positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
7
Consumers telling consumption stories : word-of-mouth and retrospective evaluations
Cowley, Elizabeth
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10010379284
Saved in:
8
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
Saved in:
9
Sponsorship effects of
brand
management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
10
The role of lifetime activity cues in customer base analysis
Hoppe, Daniel
;
Wagner, Udo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 983-989
Persistent link: https://www.econbiz.de/10010364062
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->