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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
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Journal of business research : JBR
Journal of marketing communications
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
19
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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The international review of retail, distribution and consumer research
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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International journal of advertising : the quarterly review of marketing communications
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Journal of air transport management
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
9
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
8
International journal of economics and financial issues : IJEFI
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Marketing letters : a journal of research in marketing
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
7
Journal of marketing management : MM
7
Journal of retailing and consumer services
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
7
Reinventing management strategies : the design for future ; issues in marketing and finance
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
7
Ethics, social responsibility and sustainability in marketing
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
5
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
5
First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
5
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
Sustainability in Business Management
5
The usage, costs and benefits of cash - revisited : International Cash Conference 2014
5
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
4
Energy reports
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Interdisciplinary management research XVI ; 1
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International journal of quality and service sciences
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International journal of retail & distribution management
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Journal of service theory and practice
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The American economic review
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The journal of brand management : an international journal
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
3
Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
3
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ECONIS (ZBW)
21
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1
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
2
Beyond
brand
attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
Saved in:
3
Brand
trait transference : when celebrity endorsers acquire
brand
personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
4
How to grow a
brand
: retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
Saved in:
5
Using imagine instructions to induce consumers to generate ad-supporting content
Silvera, David H.
;
Pfeiffer, Bruce E.
;
Kardes, Frank R.
; …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1567-1572
Persistent link: https://www.econbiz.de/10010379267
Saved in:
6
Associative and dissociative comparative advertising strategies in broadening
brand
positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
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7
Consumers telling consumption stories : word-of-mouth and retrospective evaluations
Cowley, Elizabeth
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10010379284
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8
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
Saved in:
9
Sponsorship effects of
brand
management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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10
The role of lifetime activity cues in customer base analysis
Hoppe, Daniel
;
Wagner, Udo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 983-989
Persistent link: https://www.econbiz.de/10010364062
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