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Markenimage - Konzeptualisieru...
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Brand image
585
Markenimage
585
Consumer behaviour
426
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Brand management
411
Markenführung
411
Brand
214
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206
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Diamantopoulos, Adamantios
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4
Dutta, Sujay
4
Ekinci, Yuksel
4
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4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
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Ko, Eunju
4
Voyer, Benjamin G.
4
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3
Badrinarayanan, Vishag
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Bang Nguyen Viet
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Bang, Nguyen
3
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Cornwell, T. Bettina
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Dwivedi, Yogesh Kumar
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Halkias, Georgios
3
Hultman, Magnus
3
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3
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3
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3
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Journal of business research : JBR
Journal of promotion management : innovations in planning and applied research
Tourism management perspectives : TMP
The journal of brand management : an international journal
341
The journal of product & brand management
305
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
93
Marketing intelligence & planning
88
International journal of hospitality management
82
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
68
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing management : MM
62
Journal of marketing
61
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
International journal of internet marketing and advertising : IJIMA
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of Islamic marketing
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
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ECONIS (ZBW)
585
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585
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1
How brand attribute typicality and consumer commitment moderate the influence of comparative advertising
Pillai, Kishore Gopalakrishna
;
Goldsmith, Ronald E.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 933-941
Persistent link: https://www.econbiz.de/10003731203
Saved in:
2
Mapping symbolic (anti-) consumption
Hogg, Margaret K.
;
Banister, Emma N.
;
Stephenson, …
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10003810519
Saved in:
3
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
4
Advancing the country image construct
Roth, Katharina P.
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 726-740
Persistent link: https://www.econbiz.de/10003862032
Saved in:
5
What induces online loyalty? : online versus offline brand images
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 557-564
Persistent link: https://www.econbiz.de/10003846909
Saved in:
6
Reframing brand experience : the experiential meaning of HarleyDavidson
Schembri, Sharon
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1299-1310
Persistent link: https://www.econbiz.de/10003900771
Saved in:
7
Brand personality and human personality: findings from ratings of familiar Croatian brands
Milas, Goran
;
Mlačić, Boris
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 620-626
Persistent link: https://www.econbiz.de/10003487038
Saved in:
8
Brand relationship quality and its value for personal contact
Smit, Edith
;
Bronner, Fred
;
Tolboom, Maarten
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 627-633
Persistent link: https://www.econbiz.de/10003487039
Saved in:
9
You are what you wear: brand personality influences on consumer impression formation
Fennis, Bob Michaël
;
Pruyn, Ad
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 634-639
Persistent link: https://www.econbiz.de/10003487042
Saved in:
10
Modeling the brand extensions' influence on brand image
Martínez Salinas, Eva
;
Pina Pérez, José Miguel
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10003915826
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