Narrow search
Showing 1 - 5 of 5
Cover Image
Introduction to the special issue on advancing research methods in marketing : editorial
Kim, Donghoon; Li, Xiang - In: Journal of business research : JBR 66 (2013) 9, pp. 1243-1244
Persistent link: https://www.econbiz.de/10009756070
Cover Image
Using mixed methods designs in the Journal of Business Research, 1990–2010
Harrison, Robert L. - In: Journal of business research : JBR 66 (2013) 11, pp. 2153-2162
Persistent link: https://www.econbiz.de/10009787930
Cover Image
Intègraphy : a multi-method approach to situational analysis
Levy, Sidney J.; Kellstadt, Charles H. - In: Journal of business research : JBR 65 (2012) 7, pp. 1073-1077
Persistent link: https://www.econbiz.de/10009562162
Cover Image
Tutorial: AI research without coding : the art of fighting without fighting : data science for qualitative researchers
Ciechanowski, Leon; Jemielniak, Dariusz; Gloor, Peter A. - In: Journal of business research : JBR 117 (2020), pp. 322-330
Persistent link: https://www.econbiz.de/10012286373
Cover Image
Exploring the use of content analysis methodology in consumer research
Vespestad, May Kristin; Clancy, Anne - In: Journal of retailing and consumer services 59 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012434354