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Does marketing research suffer from methods myopia?
Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of business research : JBR 66 (2013) 9, pp. 1245-1250
Persistent link: https://www.econbiz.de/10009756067
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Introduction to the special issue on advancing research methods in marketing : editorial
Kim, Donghoon; Li, Xiang - In: Journal of business research : JBR 66 (2013) 9, pp. 1243-1244
Persistent link: https://www.econbiz.de/10009756070
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A tale of two cultures : revisiting journal editors' views of replication research
Easley, Richard W.; Madden, Charles S.; Gray, Van - In: Journal of business research : JBR 66 (2013) 9, pp. 1457-1459
Persistent link: https://www.econbiz.de/10009757089
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Using mixed methods designs in the Journal of Business Research, 1990–2010
Harrison, Robert L. - In: Journal of business research : JBR 66 (2013) 11, pp. 2153-2162
Persistent link: https://www.econbiz.de/10009787930
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Beyond explicit measures in marketing research : methods, theoretical models, and applications : editorial
Sajad Rezaei - In: Journal of retailing and consumer services 61 (2021), pp. 1-4
Persistent link: https://www.econbiz.de/10012581850
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Ethical considerations and challenges for using digital ethnography to research vulnerable populations
Thompson, Alex; Stringfellow, Lindsay; Maclean, Mairi; … - In: Journal of business research : JBR 124 (2021), pp. 676-683
Persistent link: https://www.econbiz.de/10012493998