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How brand attribute typicality and consumer commitment moderate the influence of comparative advertising
Pillai, Kishore Gopalakrishna; Goldsmith, Ronald E. - In: Journal of business research : JBR 61 (2008) 9, pp. 933-941
Persistent link: https://www.econbiz.de/10003731203
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Mapping symbolic (anti-) consumption
Hogg, Margaret K.; Banister, Emma N.; Stephenson, … - In: Journal of business research : JBR 62 (2009) 2, pp. 148-159
Persistent link: https://www.econbiz.de/10003810519
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Examining the role of cognitive and affective image in predicting choice across natural, developed, and theme-park destinations
Lin, Chung-Husien; Morais, Duarte B.; Kerstetter, Deborah L. - In: Journal of travel research : a quarterly publication of … 46 (2007) 2, pp. 183-194
Persistent link: https://www.econbiz.de/10003860857
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Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of business research : JBR 62 (2009) 8, pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
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Advancing the country image construct
Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 7, pp. 726-740
Persistent link: https://www.econbiz.de/10003862032
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What induces online loyalty? : online versus offline brand images
Kwon, Wi-suk; Lennon, Sharron J. - In: Journal of business research : JBR 62 (2009) 5, pp. 557-564
Persistent link: https://www.econbiz.de/10003846909
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A strategic use of the communication mix in the destination image-formation process
McCartney, Glenn; Butler, Richard; Bennett, Marion - In: Journal of travel research : a quarterly publication of … 47 (2008) 2, pp. 183-196
Persistent link: https://www.econbiz.de/10003870240
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Reframing brand experience : the experiential meaning of HarleyDavidson
Schembri, Sharon - In: Journal of business research : JBR 62 (2009) 12, pp. 1299-1310
Persistent link: https://www.econbiz.de/10003900771
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Brand personality and human personality: findings from ratings of familiar Croatian brands
Milas, Goran; Mlačić, Boris - In: Journal of business research : JBR 60 (2007) 6, pp. 620-626
Persistent link: https://www.econbiz.de/10003487038
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Brand relationship quality and its value for personal contact
Smit, Edith; Bronner, Fred; Tolboom, Maarten - In: Journal of business research : JBR 60 (2007) 6, pp. 627-633
Persistent link: https://www.econbiz.de/10003487039