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What drives college-age Generation Y consumers ?

Noble, Stephanie M.; Haytko, Diana L.; Phillips, Joanna - In: Journal of business research : JBR 62 (2009) 6, pp. 617-628

Persistent link: https://www.econbiz.de/10003854671

The entrepreneur in youth : an untapped resource for economic growth, social entrepreneurship, and education

Kourilsky, Marilyn L.; Walstad, William B. - 2007

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Adolescent influence in family purchase decision : an update and cross-national extension

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Retail shopping typology of American teens

Breazeale, Michael; Lueg, Jason E. - In: Journal of business research : JBR 64 (2011) 6, pp. 565-571

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Adolescent consumption autonomy : a cross-cultural examination

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Native advertising credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel

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Teen attitudes toward luxury fashion brands from a social identity perspective : a cross-cultural study of French and U.S. teenagers

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The entrepreneur in youth : an untapped resource for economic growth, social entrepreneurship, and education

Kourilsky, Marilyn L.; Walstad, William B.; Thomas, Andrew - 2007

The Entrepreneur in Youth offers one of the most comprehensive assessments to date of African American, Latino, and white high school students' aspirations, knowledge, opinions and educational views related to entrepreneurship and philanthropy. A key strength is its longitudinal approach to...

Persistent link: https://www.econbiz.de/10014473810