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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~subject:"Experiment"
~subject:"Markenführung"
~subject:"Social Web"
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Journal of business research : JBR
Psychology & marketing
International journal of advertising : the review of marketing communications
69
Journal of marketing communications
36
Journal of advertising research
32
International journal of advertising : the quarterly review of marketing communications
30
International journal of internet marketing and advertising : IJIMA
27
Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of advertising
17
Journal of advertising : official publication of the American Academy of Advertising
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
The journal of brand management : an international journal
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The journal of product & brand management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
CESifo working papers
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Journal of current issues and research in advertising
9
Young consumers : insight and ideas for responsible marketers
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Journal of historical research in marketing
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Journal of marketing research : JMR
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SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
7
Cogent business & management
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European journal of marketing : EJM
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Journal of global marketing
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Marketing : ZFP ; journal of research and management
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Research
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Journal of strategic marketing
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Springer eBook Collection
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Vision : the journal of business perspective
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Health marketing quarterly
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International journal of consumer studies
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Journal of internet commerce
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Journal of marketing theory and practice : JMTP
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
2
Anthropomorphizing religious
advertising
: the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
3
Narrative-transportation storylines in luxury brand
advertising
: motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
4
Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi
;
Chiou, Jyh-Shen
;
Hsiao, Chih-Hui
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
Saved in:
5
Ethics of mobile behavioral
advertising
: antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
6
The effect of verbal brand personification on consumer evaluation in
advertising
: internal and external personification
Chu, Kyounghee
;
Lee, Do-Hee
;
Kim, Ji Yoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 472-480
Persistent link: https://www.econbiz.de/10012023689
Saved in:
7
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
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8
Me, myself, and Ikea : qualifying generic self-referencing effects in brand judgment
Fennis, Bob Michaël
;
Wiebenga, Jacob H.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
Saved in:
9
Sidedness, commercial intent and expertise in blog
advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
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10
Catch and shoot : the influence of advergame mechanics on preference formation
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10010527179
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