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AI
in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.
;
Perez-Vega, Rodrigo
;
Wirtz, Jochen
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
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2
The micro foundations of social media use : artificial intelligence integrated routine model
Ghouri, Arsalan Mujahid
;
Mani, Venkatesh
;
Ul Haq, Mirza Amin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 80-92
Persistent link: https://www.econbiz.de/10013184957
Saved in:
3
Social media monitoring : what can marketeers learn from Facebook brand photos?
Kaiser, Carolin
;
Ahuvia, Aaron
;
Rauschnabel, Philipp A.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 707-717
Persistent link: https://www.econbiz.de/10012288094
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