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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Research"
~subject:"Familienunternehmen"
~subject:"Kraftfahrzeugindustrie"
~subject:"Public relations"
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Familienunternehmen
Kraftfahrzeugindustrie
Public relations
Strategisches Management
368
Strategic management
334
Marketing
202
Unternehmenserfolg
105
Firm performance
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Marketingmanagement
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Theorie
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Hack, Andreas
2
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Vrontis, Demetris
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1
Balmer, John M.T.
1
Bamel, Umesh
1
Baños-Monroy, Verónica Ilián
1
Beliaeva, Tatiana
1
Blanch, Javier
1
Brückner, Aaron D.
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Clauß, Thomas
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Gutiérrez-Patrón, Lilia Magali
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Hadjielias, Elias
1
Heider, Anne Katarina
1
Holzhauser, Lena
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Hoyer, Claas
1
Hu, Min
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Springer Fachmedien Wiesbaden
10
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Katholische Universität Eichstätt-Ingolstadt
1
Wissenschaftsforum Mobilität <10., 2018, Duisburg>
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Journal of business research : JBR
Research
SpringerLink / Bücher
46
Journal of family business strategy
21
Corporate communications : an international journal
18
Journal of communication management : an international journal
16
Journal of family business management : JFBM
15
European journal of family business
12
Springer eBook Collection
10
Familienunternehmen und KMU
9
Berichte aus der Betriebswirtschaft
8
Family business review : journal of the Family Firm Institute
8
Gabler Edition Wissenschaft
8
The Routledge handbook of strategic communication
8
Europäische Hochschulschriften / 5
7
International journal of business communication : IJBC : a publication of the Association for Business Communication
7
Journal of business strategy
7
Produktion und Logistik
7
Public Relations : ein Handbuch
7
Advances in business strategy and competitive advantage (ABSCA) book series
6
Family business review : publ. on behalf of the Family Firm Institute
6
Long range planning : LRP ; international journal of strategic management
6
Basler Schriften zum Marketing
5
Business history
5
Business strategy and the environment
5
Firms within families : enterprising in diverse country contexts
5
Future directions of strategic communication
5
Sage benchmarks in communication
5
Schriftenreihe Strategisches Management
5
Springer Gabler Research
5
Springer eBook Collection / Business and Management
5
Strategische Kommunikationsplanung
5
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
5
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
5
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
4
Critical explorations
4
Entrepreneurship theory and practice : ET&P
4
Europäische Kulturen in der Wirtschaftskommunikation
4
International journal of entrepreneurship and innovation management
4
Journal of communication management
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ECONIS (ZBW)
32
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32
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1
Strategische Planung der Fertigungstiefe bei Unsicherheit und Dynamik : ein simulationsbasierter Ansatz am Beispiel der Fertigung von Traktionsbatterien
Huth, Christian
-
2014
Persistent link: https://www.econbiz.de/10010401413
Saved in:
2
Marketing
and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
3
Quo vadis corporate
marketing
?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
4
Helpful hypocrisy? : investigating "double-talk" and irony in CSR
marketing
communications
Glozer, Sarah
;
Morsing, Mette
- In:
Journal of business research : JBR
114
(
2020
),
pp. 363-375
Persistent link: https://www.econbiz.de/10012257511
Saved in:
5
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
6
User-oriented appropriateness : a theoretical model of written text on facebook for improved PR communication
Gust, Benjamin
-
2020
Persistent link: https://www.econbiz.de/10012210631
Saved in:
7
Explore how SME family businesses of travel service industry use market knowledge for product innovation
Chen, Kuan-Yang
;
Huan, Tzung-cheng
- In:
Journal of business research : JBR
151
(
2022
),
pp. 519-530
Persistent link: https://www.econbiz.de/10013459877
Saved in:
8
Market-oriented succession effectiveness in family business : case-based evidence from Cyprus family-owned wine business
Georgiou, Thoukis
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014331897
Saved in:
9
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
Nielsen, Martin
(
ed.
);
Grove Ditlevsen, Marianne
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014418106
Saved in:
10
Corporate Media Relations und Personalisierung : eine empirische Analyse der Medienarbeit ausgewählter DAX30-Unternehmen
Talanow, Markus
-
2015
Persistent link: https://www.econbiz.de/10010460786
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