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The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; … - In: Journal of business research : JBR 69 (2016) 5, pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
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The role of motivations and involvement in wine tourists' intention to return : SEM and fsQCA findings
Afonso, Carolina; Silva, Graça Miranda; Gonc̦alves, … - In: Journal of business research : JBR 89 (2018), pp. 313-321
Persistent link: https://www.econbiz.de/10011881792
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How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien; Valette-Florence, Pierre - In: Journal of business research : JBR 181 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
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Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie; Discua Cruz, Allan; Tyler, Beverly B. - In: Journal of business research : JBR 153 (2022), pp. 35-45
Persistent link: https://www.econbiz.de/10013533851
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Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants
Chen, Hung-bin; Yeh, Shih-shuo; Huan, Tzung-cheng - In: Journal of business research : JBR 67 (2014) 3, pp. 354-360
Persistent link: https://www.econbiz.de/10010245245
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Configurational path to customer satisfaction and stickiness for a restaurant chain using fuzzy set qualitative comparative analysis
Hsiao, Yu-Hsiang; Chen, Li-Fei; Chang, Chao-Chin; Chiu, … - In: Journal of business research : JBR 69 (2016) 8, pp. 2939-2949
Persistent link: https://www.econbiz.de/10011507829
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Perceived quality, emotions, and behavioral intentions : application of an extended Mehrabian-Russell model to restaurants
Jang, Soocheong; Namkung, Young - In: Journal of business research : JBR 62 (2009) 4, pp. 451-460
Persistent link: https://www.econbiz.de/10003839885
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Toward a luxury restaurant renewal : antecedents and consequences of digitalized gastronomy experiences
Jeannot, Florence; Dampérat, Maud; Salvador, Marielle; … - In: Journal of business research : JBR 146 (2022), pp. 518-539
Persistent link: https://www.econbiz.de/10013271438
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Service Engineering for Gastronomic Sciences : An Interdisciplinary Approach for Food Study
Shimmura, Takeshi (ed.); Nonaka, Tomomi (ed.);  … - 2020 - 1st ed. 2020.
customer behaviors for restaurant management -- Chapter 3. Mathematical Modeling for Gastronomy Service Process -- Part 2 …
Persistent link: https://www.econbiz.de/10012399540
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Mobile coupon acquisition and redemption for restaurants : the effects of store clusters as a double-edged sword
Qiu, Chun; Zhao, Ping - In: Journal of business research : JBR 103 (2019), pp. 163-172
Persistent link: https://www.econbiz.de/10012104136