//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"Tourism management : research, policies, practice"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An exploration of the impact o...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
2,548
Konsumentenverhalten
2,547
Relationship marketing
815
Beziehungsmarketing
813
Brand management
687
Markenführung
687
Brand image
601
Markenimage
601
Social Web
407
Social web
407
Customer satisfaction
308
Kundenzufriedenheit
308
Internet marketing
300
Online-Marketing
300
Brand
289
Markenartikel
281
Dienstleistungsqualität
236
Service quality
236
Emotion
227
Online retailing
225
Online-Handel
225
Customer integration
215
Kundenintegration
213
Holiday behaviour
205
Urlaubsverhalten
205
Viral marketing
184
Virales Marketing
184
Advertising effects
174
Werbewirkung
174
Tourism
168
Luxury goods
166
Luxusgüter
166
Tourismus
166
Innovation
163
Gender
156
Personality psychology
155
Persönlichkeitspsychologie
155
Einzelhandel
152
Retail trade
152
Tourism marketing
141
more ...
less ...
Online availability
All
Undetermined
2,517
Free
46
Type of publication
All
Article
3,429
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
3,432
Aufsatz in Zeitschrift
3,432
Collection of articles of several authors
26
Sammelwerk
26
Conference paper
24
Konferenzbeitrag
24
Case study
4
Conference proceedings
4
Fallstudie
4
Konferenzschrift
4
Mehrbändiges Werk
2
Multi-volume publication
2
Bibliografie enthalten
1
Bibliography included
1
Rezension
1
more ...
less ...
Language
All
English
3,440
Undetermined
1
Author
All
Laroche, Michel
29
Ko, Eunju
28
Gupta, Suraksha
18
Valette-Florence, Pierre
18
Foroudi, Pantea
17
Cleveland, Mark
16
Filieri, Raffaele
16
Bartikowski, Boris
15
Diamantopoulos, Adamantios
15
Melewar, T. C.
15
Dwivedi, Yogesh Kumar
14
Kim, Kyung Hoon
13
Richard, Marie-Odile
13
Balaji, M. S.
12
Dennis, Charles
12
Paul, Justin
12
Seo, Yuri
12
Septianto, Felix
11
Teng, Lefa
11
Veloutsou, Cleopatra
11
Gursoy, Dogan
10
Gustafsson, Anders
10
Kukar-Kinney, Monika
10
Mattila, Anna S.
10
Sharma, Piyush
10
Wong, IpKin Anthony
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
McLean, Graeme J.
9
Merchant, Altaf
9
Oghazi, Pejvak
9
Roy, Sanjit
9
Shukla, Paurav
9
Spielmann, Nathalie
9
Taheri, Babak
9
Wallpach, Sylvia von
9
Arslanagic-Kalajdzic, Maja
8
Barnes, Stuart J.
8
Buil, Isabel
8
Choi, Jeonghye
8
more ...
less ...
Institution
All
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Symposium on Cross Cultural Consumer and Business Studies <5, 1995, Hong Kong>
1
Published in...
All
Journal of business research : JBR
Technological forecasting & social change : an international journal
Tourism management : research, policies, practice
Journal of retailing and consumer services
2,110
Discussion paper series / IZA
1,212
International journal of hospitality management
987
IZA Discussion Papers
890
SpringerLink / Bücher
848
NBER working paper series
789
International journal of consumer studies
786
Psychology & marketing
752
The journal of brand management : an international journal
693
IZA Discussion Paper
644
Working paper / National Bureau of Economic Research, Inc.
632
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
NBER Working Paper
598
Industrial marketing management : the international journal for industrial and high-tech firms
585
European Journal of Marketing
554
The journal of product & brand management
508
Asia Pacific journal of marketing and logistics
463
European journal of marketing : EJM
453
Journal of travel and tourism marketing
443
Journal of Consumer Marketing
442
Management science : journal of the Institute for Operations Research and the Management Sciences
441
Journal of marketing management : MM
439
Journal of economic behavior & organization : JEBO
423
Journal of the Academy of Marketing Science
414
Journal of marketing
410
Journal of marketing research : JMR
407
The journal of services marketing
395
Journal of retailing
383
Journal of business ethics : JOBE
375
Cogent business & management
373
Marketing intelligence & planning
372
CESifo working papers
370
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
370
Journal of Product & Brand Management
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
Journal of marketing communications
360
Journal of strategic marketing
360
The service industries journal
360
more ...
less ...
Source
All
ECONIS (ZBW)
3,440
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
3,441
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revisiting the consumer brand engagement concept
Obilo, Obinna O.
;
Chefor, Ellis
;
Saleh, Amin
- In:
Journal of business research : JBR
126
(
2021
),
pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
Saved in:
2
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
3
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
4
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
5
"If I give you my emotion, what do I get?" : conceptualizing and measuring the co-created emotional value of the brand
Mingione, Michela
;
Cristofaro, Matteo
;
Mondi, Daniele
- In:
Journal of business research : JBR
109
(
2020
),
pp. 310-320
Persistent link: https://www.econbiz.de/10012238074
Saved in:
6
A meta-analysis of the relationship between customer participation and brand outcomes
Nardi, Vinicius Antonio Machado
;
Jardim, William Carvalho
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 450-460
Persistent link: https://www.econbiz.de/10012286538
Saved in:
7
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
8
Celebrities as human brands : an inquiry on stakeholder-actor co-creation of brand identities
Centeno, Dave
;
Wang, Jeff Jianfeng
- In:
Journal of business research : JBR
74
(
2017
),
pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
Saved in:
9
Co-creating corporate brand identity with online brand communities : a managerial perspective
Essamri, Azzouz
;
McKechnie, Sally
;
Winklhofer, Heidi
- In:
Journal of business research : JBR
96
(
2019
),
pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
Saved in:
10
Brand community coping
Weijo, Henri
;
Bean, Jonathan
;
Rintamäki, Jukka
- In:
Journal of business research : JBR
94
(
2019
),
pp. 128-136
Persistent link: https://www.econbiz.de/10011947328
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->