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Markenimage - Konzeptualisieru...
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Brand image
633
Markenimage
633
Consumer behaviour
410
Konsumentenverhalten
410
Brand management
405
Markenführung
405
Brand
199
Markenartikel
192
Beziehungsmarketing
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Relationship marketing
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Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Valette-Florence, Pierre
7
Melewar, T. C.
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Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Ekinci, Yuksel
5
Gupta, Suraksha
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5
Michel, Géraldine
5
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Wallpach, Sylvia von
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Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Gursoy, Dogan
4
Guzman, Francisco
4
Japutra, Arnold
4
Ko, Eunju
4
Molinillo, Sebastian
4
Voyer, Benjamin G.
4
Wong, IpKin Anthony
4
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bang, Nguyen
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Campo, Sara
3
Chatterjee, Subimal
3
Colladon, Andrea Fronzetti
3
Cornwell, T. Bettina
3
Dwivedi, Yogesh Kumar
3
Eisingerich, Andreas B
3
Fastoso, Fernando
3
Filieri, Raffaele
3
Fu, Xiaoxiao
3
Halkias, Georgios
3
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Journal of business research : JBR
Tourism management : research, policies, practice
Tourism management perspectives : TMP
The journal of brand management : an international journal
341
The journal of product & brand management
305
Journal of retailing and consumer services
252
Psychology & marketing
137
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Journal of marketing communications
94
Marketing intelligence & planning
88
International journal of hospitality management
82
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
68
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing management : MM
62
Journal of marketing
61
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
International journal of internet marketing and advertising : IJIMA
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
54
Journal of Islamic marketing
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
European journal of marketing
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
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ECONIS (ZBW)
633
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1
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633
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1
How brand attribute typicality and consumer commitment moderate the influence of comparative advertising
Pillai, Kishore Gopalakrishna
;
Goldsmith, Ronald E.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 933-941
Persistent link: https://www.econbiz.de/10003731203
Saved in:
2
Mapping symbolic (anti-) consumption
Hogg, Margaret K.
;
Banister, Emma N.
;
Stephenson, …
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10003810519
Saved in:
3
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
4
Advancing the country image construct
Roth, Katharina P.
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 726-740
Persistent link: https://www.econbiz.de/10003862032
Saved in:
5
What induces online loyalty? : online versus offline brand images
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 557-564
Persistent link: https://www.econbiz.de/10003846909
Saved in:
6
Destination brand positions of a competitive set of near-home destinations
Pike, Steven
- In:
Tourism management : research, policies, practice
30
(
2009
)
6
,
pp. 857-866
Persistent link: https://www.econbiz.de/10003892192
Saved in:
7
Reframing brand experience : the experiential meaning of HarleyDavidson
Schembri, Sharon
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1299-1310
Persistent link: https://www.econbiz.de/10003900771
Saved in:
8
Brand personality and human personality: findings from ratings of familiar Croatian brands
Milas, Goran
;
Mlačić, Boris
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 620-626
Persistent link: https://www.econbiz.de/10003487038
Saved in:
9
Brand relationship quality and its value for personal contact
Smit, Edith
;
Bronner, Fred
;
Tolboom, Maarten
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 627-633
Persistent link: https://www.econbiz.de/10003487039
Saved in:
10
You are what you wear: brand personality influences on consumer impression formation
Fennis, Bob Michaël
;
Pruyn, Ad
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 634-639
Persistent link: https://www.econbiz.de/10003487042
Saved in:
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