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Language influence in responses to questionnaires by bilingual respondents : a test of the Whorfian hypothesis
Richard, Marie-Odile; Toffoli, Roy - In: Journal of business research : JBR 62 (2009) 10, pp. 987-994
Persistent link: https://www.econbiz.de/10003887610
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Testing to prevent bad translation : brand name conversions in Chinese-English contexts
Kum, Doreen; Lee, Yih Hwai; Qiu, Cheng - In: Journal of business research : JBR 64 (2011) 6, pp. 594-600
Persistent link: https://www.econbiz.de/10008988778
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Migrant networks, language learning and tourism employment
Janta, Hania; Lugosi, Peter; Brown, Lorraine; Ladkin, Adele - In: Tourism management : research, policies, practice 33 (2012) 2, pp. 431-439
Persistent link: https://www.econbiz.de/10009408433
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Examining the relationship between language divergence and word-of-mouth intentions
Van Vaerenbergh, Yves; Holmqvist, Jonas - In: Journal of business research : JBR 67 (2014) 8, pp. 1601-1608
Persistent link: https://www.econbiz.de/10010379257
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You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark; Laroche, Michel; Papadopoulos, Nicolas G. - In: Journal of business research : JBR 68 (2015) 3, pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
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How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.; Miniard, Paul W.; Jaccard, James - In: Journal of business research : JBR 75 (2017), pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
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The impact of language style on consumers' reactions to online reviews
Wu, Luorong; Shen, Han; Fan, Alei; Mattila, Anna S. - In: Tourism management : research, policies, practice 59 (2017), pp. 590-596
Persistent link: https://www.econbiz.de/10011643275
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Speak my language or look like me? - Language and ethnicity in bilingual customer service recovery
Azab, Carol; Clark, Terry - In: Journal of business research : JBR 72 (2017), pp. 57-68
Persistent link: https://www.econbiz.de/10011645477
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The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 72 (2017), pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
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The linguistic servicescape : speaking their language may not be enough
Touchstone, Ellen E.; Koslow, Scott; Shamdasani, Prem N.; … - In: Journal of business research : JBR 72 (2017), pp. 147-157
Persistent link: https://www.econbiz.de/10011645555