Examining the relationship between language divergence and word-of-mouth intentions
Year of publication: |
2014
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Authors: | Van Vaerenbergh, Yves ; Holmqvist, Jonas |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 8, p. 1601-1608
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Subject: | Language | Multilingualism | Service encounter | Word of mouth | Virales Marketing | Viral marketing | Sprache | Mehrsprachigkeit | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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