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Markenimage - Konzeptualisieru...
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Brand image
531
Markenimage
531
Consumer behaviour
382
Konsumentenverhalten
382
Brand management
364
Markenführung
364
Brand
194
Markenartikel
187
Beziehungsmarketing
108
Relationship marketing
108
Social Web
72
Social web
72
Internet marketing
60
Online-Marketing
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Luxury goods
47
Luxusgüter
47
Designation of origin
46
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46
Tourism marketing
46
Tourismusmarketing
46
Brand equity
45
Advertising effects
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Personality psychology
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Persönlichkeitspsychologie
42
Destination management
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Holiday behaviour
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Marketingmanagement
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Customer satisfaction
29
Kundenzufriedenheit
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Tourism
25
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23
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531
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Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Valette-Florence, Pierre
7
Melewar, T. C.
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Gupta, Suraksha
5
Merchant, Altaf
5
Michel, Géraldine
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Ko, Eunju
4
Voyer, Benjamin G.
4
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bang, Nguyen
3
Chatterjee, Subimal
3
Colladon, Andrea Fronzetti
3
Cornwell, T. Bettina
3
Dwivedi, Yogesh Kumar
3
Eisingerich, Andreas B
3
Fastoso, Fernando
3
Filieri, Raffaele
3
Halkias, Georgios
3
Hultman, Magnus
3
Kastanakis, Minas
3
Kim, Kyung Hoon
3
Koll, Oliver
3
Merunka, Dwight
3
Molinillo, Sebastian
3
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Journal of business research : JBR
Tourism management perspectives : TMP
The journal of brand management : an international journal
341
The journal of product & brand management
305
Journal of retailing and consumer services
252
Psychology & marketing
137
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
102
Journal of travel and tourism marketing
100
Journal of marketing communications
94
Marketing intelligence & planning
88
International journal of hospitality management
82
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
68
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing management : MM
62
Journal of marketing
61
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
International journal of internet marketing and advertising : IJIMA
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
54
Journal of Islamic marketing
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
European journal of marketing
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
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ECONIS (ZBW)
531
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1
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531
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1
How brand attribute typicality and consumer commitment moderate the influence of comparative advertising
Pillai, Kishore Gopalakrishna
;
Goldsmith, Ronald E.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 933-941
Persistent link: https://www.econbiz.de/10003731203
Saved in:
2
Mapping symbolic (anti-) consumption
Hogg, Margaret K.
;
Banister, Emma N.
;
Stephenson, …
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10003810519
Saved in:
3
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
4
Advancing the country image construct
Roth, Katharina P.
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 726-740
Persistent link: https://www.econbiz.de/10003862032
Saved in:
5
What induces online loyalty? : online versus offline brand images
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 557-564
Persistent link: https://www.econbiz.de/10003846909
Saved in:
6
Reframing brand experience : the experiential meaning of HarleyDavidson
Schembri, Sharon
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1299-1310
Persistent link: https://www.econbiz.de/10003900771
Saved in:
7
Brand personality and human personality: findings from ratings of familiar Croatian brands
Milas, Goran
;
Mlačić, Boris
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 620-626
Persistent link: https://www.econbiz.de/10003487038
Saved in:
8
Brand relationship quality and its value for personal contact
Smit, Edith
;
Bronner, Fred
;
Tolboom, Maarten
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 627-633
Persistent link: https://www.econbiz.de/10003487039
Saved in:
9
You are what you wear: brand personality influences on consumer impression formation
Fennis, Bob Michaël
;
Pruyn, Ad
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 634-639
Persistent link: https://www.econbiz.de/10003487042
Saved in:
10
Modeling the brand extensions' influence on brand image
Martínez Salinas, Eva
;
Pina Pérez, José Miguel
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10003915826
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