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Purchasing professionals and the flat-rate bias : effects of price premiums, past usage, and relational ties on price plan choice
Kienzler, Mario; Kowalkowski, Christian; Kindström, Daniel - In: Journal of business research : JBR 132 (2021), pp. 403-415
Persistent link: https://www.econbiz.de/10012581626
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New product pricing in business markets : the role of psychological traits
Hinterhuber, Andreas; Kienzler, Mario; Liozu, Stephan - In: Journal of business research : JBR 133 (2021), pp. 231-241
Persistent link: https://www.econbiz.de/10012590233
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Pricing strategy : a review of 22 years of marketing research
Kienzler, Mario; Kowalkowski, Christian - In: Journal of business research : JBR 78 (2017), pp. 101-110
Persistent link: https://www.econbiz.de/10011736246