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~isPartOf:"Journal of business research : JBR"
~person:"Augusto, Mário Gomes"
~person:"Guzman, Francisco"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
8
Konsumentenverhalten
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Brand image
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Brand management
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Brand
5
Markenartikel
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Brand equity
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Augusto, Mário Gomes
Guzman, Francisco
Ko, Eunju
10
Veloutsou, Cleopatra
9
Valette-Florence, Pierre
8
Diamantopoulos, Adamantios
7
Filieri, Raffaele
6
Christodoulides, George
5
Gupta, Suraksha
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Melewar, T. C.
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Merchant, Altaf
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Michel, Géraldine
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Phau, Ian
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Teng, Lefa
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Aiello, Gaetano
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Bartikowski, Boris
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Foroudi, Pantea
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Grohs, Reinhard
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Japutra, Arnold
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Mandler, Timo
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Roy, Sanjit
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Seo, Yuri
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Sharifah Faridah Syed Alwi
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Shukla, Paurav
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Andreini, Daniela
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Arslanagic-Kalajdzic, Maja
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Balaji, M. S.
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Bang, Nguyen
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Black, Iain
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Chen, Qimei
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Davvetas, Vasileios
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Dwivedi, Yogesh Kumar
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Ekinci, Yuksel
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Fastoso, Fernando
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Foti, Lianne
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Halkias, Georgios
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Kim, Kyung Hoon
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Koll, Oliver
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Liu, Martin J.
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Journal of business research : JBR
The journal of product & brand management
11
Journal of retailing and consumer services
3
The journal of consumer marketing
2
European journal of marketing : EJM
1
International journal of economics and business research
1
International journal of entrepreneurship and small business
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Marketing intelligence & planning
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Psychology & marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
6
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1
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
2
Predicting high consumer-
brand
identification and high repurchase : necessary and sufficient conditions
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Godinho, Pedro …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 52-65
Persistent link: https://www.econbiz.de/10011745132
Saved in:
3
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
4
Effective messaging strategies to increase
brand
love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
5
We are just 10 feet away! : how does location-based advertising affect consumer-
brand
engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
6
How does promotion mix affect
brand
equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
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