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~isPartOf:"Journal of business research : JBR"
~person:"Badrinarayanan, Vishag"
~person:"Bauer, Hans H."
~person:"Dutta, Sujay"
~person:"Sattler, Henrik"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Marketing management"
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Brand morphing across Wal-Mart...
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Advertising effects
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Consumer behaviour
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Einzelhandel
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Markenführung
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Badrinarayanan, Vishag
Bauer, Hans H.
Dutta, Sujay
Sattler, Henrik
Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Gupta, Suraksha
7
Ko, Eunju
7
Melewar, T. C.
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Valette-Florence, Pierre
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Bang, Nguyen
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Christodoulides, George
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Ekinci, Yuksel
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Grohs, Reinhard
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Japutra, Arnold
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Voyer, Benjamin G.
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Cornwell, T. Bettina
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Eisingerich, Andreas B
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Hultman, Magnus
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Journal of business research : JBR
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Die Betriebswirtschaft : DBW
3
Journal of business economics : JBE
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Essays on the effects of brand names and prices on consumer behavior
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Schmalenbach business review : sbr
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Brand management ; Vol. 3
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Handelsforschung
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Management von Forschung, Entwicklung und Innovation
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
The journal of personal selling & sales management : JPSSM
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
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1
Antecedents and consequences of shoppers' attitude toward branded store-within-stores : an exploratory framework
Badrinarayanan, Vishag
;
Becerra, Enrique P.
- In:
Journal of business research : JBR
105
(
2019
),
pp. 189-200
Persistent link: https://www.econbiz.de/10012128498
Saved in:
2
Brand resonance in franchising relationships : a franchisee-based perspective
Badrinarayanan, Vishag
;
Suh, Taewon
;
Kim, Kyung-Min
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3943-3950
Persistent link: https://www.econbiz.de/10011553796
Saved in:
3
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
4
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
5
Effectiveness of corporate responses to brand crises : the role of crisis type and response strategies
Dutta, Sujay
;
Pulling, Chris
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1281-1287
Persistent link: https://www.econbiz.de/10009382588
Saved in:
6
A commentary on reporting effect size and confidence intervals : response to Palmer and Strelan (2014)
Dutta, Sujay
;
Pullig, Chris
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1082-1085
Persistent link: https://www.econbiz.de/10010517096
Saved in:
7
The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
Saved in:
8
The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
Journal of business research : JBR
124
(
2021
),
pp. 286-298
Persistent link: https://www.econbiz.de/10012493860
Saved in:
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