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~isPartOf:"Journal of business research : JBR"
~person:"Bang, Nguyen"
~person:"Bauer, Hans H."
~person:"Sattler, Henrik"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Marketing management"
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Bang, Nguyen
Bauer, Hans H.
Sattler, Henrik
Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
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7
Ko, Eunju
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Journal of business research : JBR
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Die Betriebswirtschaft : DBW
3
Journal of business economics : JBE
3
Qualitative market research : an international journal
3
Asia-Pacific journal of business administration
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Essays on the effects of brand names and prices on consumer behavior
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of strategic marketing
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Schmalenbach business review : sbr
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
SpringerLink / Bücher
2
The journal of brand management : an international journal
2
The marketing review
2
Brand management ; Vol. 3
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Handelsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of vacation marketing : an international journal
1
Management von Forschung, Entwicklung und Innovation
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Reihe: Management-Know-how / M : praxisnah und aktuell
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ECONIS (ZBW)
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1
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
2
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
3
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
4
The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
Saved in:
5
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
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