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Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain; Veloutsou, Cleopatra - In: Journal of business research : JBR 70 (2017), pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
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Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J. - In: Journal of business research : JBR 70 (2017), pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
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Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
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The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra; Chatzipanagiotou, Kalliopi; … - In: Journal of business research : JBR 111 (2020), pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
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Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay; Banerjee, Somak; Johnson, Aaron; Biswas, … - In: Journal of business research : JBR 141 (2022), pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
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On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 179 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
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A commentary on reporting effect size and confidence intervals : response to Palmer and Strelan (2014)
Dutta, Sujay; Pullig, Chris - In: Journal of business research : JBR 68 (2015) 5, pp. 1082-1085
Persistent link: https://www.econbiz.de/10010517096
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Brand relationships through brand reputation and brand tribalism
Veloutsou, Cleopatra; Moutinho, Luiz - In: Journal of business research : JBR 62 (2009) 3, pp. 314-322
Persistent link: https://www.econbiz.de/10003840054
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Effectiveness of corporate responses to brand crises : the role of crisis type and response strategies
Dutta, Sujay; Pulling, Chris - In: Journal of business research : JBR 64 (2011) 12, pp. 1281-1287
Persistent link: https://www.econbiz.de/10009382588
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The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.; Heinrich, Daniel; Schäfer, Daniela B. - In: Journal of business research : JBR 66 (2013) 8, pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363