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The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat; Das, Gopal - In: Journal of business research : JBR 139 (2022), pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
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"Surge price precision and political ideology"
Cui, Yuanyuan; Van Esch, Patrick; Das, Gopal; Jain, … - In: Journal of business research : JBR 143 (2022), pp. 214-224
Persistent link: https://www.econbiz.de/10013194522
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When do consumers prefer partitioned prices? : the role of mood and pricing tactic persuasion knowledge
Das, Gopal; Roy, Rajat; Naidoo, Vik - In: Journal of business research : JBR 116 (2020), pp. 60-67
Persistent link: https://www.econbiz.de/10012257538
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Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal; Agarwal, James; Malhotra, Naresh K.; … - In: Journal of business research : JBR 95 (2019), pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
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To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising
Das, Gopal; Wiener, Hillary J. D.; Kareklas, Ioannis - In: Journal of business research : JBR 96 (2019), pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
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Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick; Cui, Yuanyuan; Sledge, April; Das, Gopal - In: Journal of business research : JBR 162 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014302557