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Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie; Pelsmacker, Patrick de; Verhellen, Yann - In: Journal of business research : JBR 83 (2018), pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
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Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris; Fastoso, Fernando; Gierl, Heribert - In: Journal of business research : JBR 102 (2019), pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
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Consumer attention to price in social commerce : eye tracking patterns in retail clothing
Vishnu Menon, R. G.; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of business research : JBR 69 (2016) 11, pp. 5008-5013
Persistent link: https://www.econbiz.de/10011589095
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Clothing consumption in two recent EU member states : a cross-cultural study
Millan, Elena; Pelsmacker, Patrick de; Wright, Len Tiu - In: Journal of business research : JBR 66 (2013) 8, pp. 975-982
Persistent link: https://www.econbiz.de/10009755386
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Brand-related and situational influences on demand elasticity
Foxall, Gordon R.; Yan, Ji; Oliveira-Castro, Jorge M.; … - In: Journal of business research : JBR 66 (2013) 1, pp. 73-81
Persistent link: https://www.econbiz.de/10009720386
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How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia; Guerreiro, João Pedro … - In: Journal of business research : JBR 134 (2021), pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
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Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris; Gierl, Heribert; Richard, Marie-Odile - In: Journal of business research : JBR 121 (2020), pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
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Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of business research : JBR 128 (2021), pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
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Multiple mental categorizations of culture-laden website design
Bartikowski, Boris; Gierl, Heribert; Richard, Marie-Odile; … - In: Journal of business research : JBR 141 (2022), pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
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How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia; Friedmann, Enav; … - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014303784