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Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa; Casado-Díaz, Ana B.; Mattila, Anna S. - In: Journal of business research : JBR 68 (2015) 7, pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
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Would you like to add a gratuity? : when explicit requests hamper tipping
Dyussembayeva, Shynar; Viglia, Giampaolo; Nieto-Garcia, … - In: Journal of business research : JBR 139 (2022), pp. 908-917
Persistent link: https://www.econbiz.de/10013194295
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Aww effect : engaging consumers in "non-cute" prosocial initiatives with cuteness
Shin, Joongwon; Mattila, Anna S. - In: Journal of business research : JBR 126 (2021), pp. 209-220
Persistent link: https://www.econbiz.de/10012494247
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Negative online reviews and consumers' service consumption
Golmohammadi, Alireza; Mattila, Anna S.; Gauri, Dinesh Kumar - In: Journal of business research : JBR 116 (2020), pp. 27-36
Persistent link: https://www.econbiz.de/10012257533
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Love is in the menu : leveraging healthy restaurant brands with handwritten typeface
Liu, Qing; Choi, Sungwoo; Mattila, Anna S. - In: Journal of business research : JBR 98 (2019), pp. 289-298
Persistent link: https://www.econbiz.de/10012007243
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Circular vs. angular servicescape : "shaping" customer response to a fast service encounter pace
Liu, Qing; Bogicevic, Vanja; Mattila, Anna S. - In: Journal of business research : JBR 89 (2018), pp. 47-56
Persistent link: https://www.econbiz.de/10011881579
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Leveraging online selling through social media influencers
Shuqair, Saleh; Filieri, Raffaele; Viglia, Giampaolo; … - In: Journal of business research : JBR 171 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
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Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh; Pinto, Diego Costa; Cruz-Jesus, Frederico; … - In: Journal of business research : JBR 151 (2022), pp. 463-472
Persistent link: https://www.econbiz.de/10013459867