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~isPartOf:"Journal of business research : JBR"
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McLean, Graeme J.
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What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Islam, Nazrul
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
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2
Customer coproduction in healthcare service delivery : examining the influencing effects of the social context
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Wilson, Alan M.
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 82-93
Persistent link: https://www.econbiz.de/10012417102
Saved in:
3
Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Shah, Esta
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
Saved in:
4
Alexa, do voice assistants influence consumer brand engagement? : examining the role of AI powered voice assistants in influencing consumer brand engagement
McLean, Graeme J.
;
Osei-Frimpong, Kofi
;
Barhorst, …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 312-328
Persistent link: https://www.econbiz.de/10012493865
Saved in:
5
Developing a Mobile Applications Customer Experience Model (MACE) : implications for retailers
McLean, Graeme J.
;
Al-Nabhani, Khalid
;
Wilson, Alan M.
- In:
Journal of business research : JBR
85
(
2018
),
pp. 325-336
Persistent link: https://www.econbiz.de/10011815559
Saved in:
6
Examining consumer attitudes towards retailers' m-commerce mobile applications : an initial adoption vs. continuous use perspective
McLean, Graeme J.
;
Osei-Frimpong, Kofi
;
Al-Nabhani, Khalid
- In:
Journal of business research : JBR
106
(
2020
),
pp. 139-157
Persistent link: https://www.econbiz.de/10012158345
Saved in:
7
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
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