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An entrepreneurial marketing process perspective of the role of intermediaries in producing innovation outcomes
Jenson, Ian; Doyle, Richard; Miles, Morgan P. - In: Journal of business research : JBR 112 (2020), pp. 291-299
Persistent link: https://www.econbiz.de/10012230594
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The root cause of innovation system problems : formative measures and causal configurations
Jenson, Ian; Leith, Peat; Doyle, Richard; West, Jonathan; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5292-5298
Persistent link: https://www.econbiz.de/10011589784
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Innovation system problems : causal configurations of innovation failure
Jenson, Ian; Leith, Peat; Doyle, Richard; West, Jonathan; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5408-5412
Persistent link: https://www.econbiz.de/10011590374
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Is firm-generated content a lost cause?
Santiago, Joanna; Tiago, Maria Teresa Borges; Tiago, … - In: Journal of business research : JBR 139 (2022), pp. 945-953
Persistent link: https://www.econbiz.de/10013194300
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Exploring users' motivations to participate in viral communication on social media
Tiago, Maria Teresa Borges; Tiago, Flávio Borges; … - In: Journal of business research : JBR 101 (2019), pp. 574-582
Persistent link: https://www.econbiz.de/10012103498
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Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges; Arruda, Carolina; Tiago, … - In: Journal of business research : JBR 123 (2021), pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
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Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, Tim - In: Journal of business research : JBR 88 (2018), pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
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Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges; Santiago, Joanna Krywalski; … - In: Journal of business research : JBR 157 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
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Testing innovation systems theory using qualitative comparative analysis
Jenson, Ian; Leith, Peat; Doyle, Richard; West, Jonathan; … - In: Journal of business research : JBR 69 (2016) 4, pp. 1283-1287
Persistent link: https://www.econbiz.de/10011446630
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Confluence of sustainable entrepreneurship, innovation, and digitalization in SMEs
Avelar, Sónia; Borges-Tiago, Teresa; Almeida, António … - In: Journal of business research : JBR 170 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014535025